For business traditional and digital marketing become a point of confusion. With scared marketing budget, to divide the digital and traditional marketing it becomes difficult for business. To measure ROI of digital the mostly business go to the traditional marketing. Because it has lots of thing available for the right tools.
People has no easy task to choosing a right marketing. People have so many questions like which channel give me best ROI compare to other? Is it working or not? The answer of these questions are more confusing than question itself.
Most owner know it, traditional marketing has its own benefit. They well known how to used it and how outcomes will be come. But shifting from traditional marketing to digital marketing is a big task. It is not only creating and measuring the business campaigns in different way. It is changing the whole mind set. We well known that the world is on the mobile and we spent maximum time on the mobile phone.
Below I am giving few reasons to move business into digital
- Geographical Expansion: Traditional marketing is a nerve wrecking task with expanding to a new geographical area. Without any geographical hurdles, digital marketing help you expand to new areas. In digital you can enter a city name and select a radius of city and also flexible with the audience and reach to a particular city. The set up of campaign doesn’t take time and you can easily to go.
- Cost Effective: To promote the brand, if any business have not a big amount. 30 sec of TV ad for business is mere then 3, 00,000 RS and it will watch one time during a day. Print pamphlet, newspaper ad and billboard for promoting small and medium business take lot of cots. While digital ads can reach at a lower cost a targeted audience.
By using method of digital marketing of promotion for product and services now 30-40% business they get considerable saving.
In digital, how much you want to spent that depends on you and you have fully control of your budget. Digital marketing is getting better cost per lead compare to other marketing process.
- Measurable Analytics: The advantage of the digital marketing you can see directly which channel will give you what amount of sales but in traditional marketing this facility is not available. To measure every click and also identifying user behavior and buying patterns digital marketing helps you.
If you want to make super targeted ads then it can be help you to giving the details about your targeted audience.
- High Revenue: Compare to traditional marketing, digital marketing give you higher revenue. Using digital marketing techniques in small and medium business you have 3.3 times better chances to expand their business and workforce.
The facilities of digital marketing is in real time it means you can change offers and marketing message that is based on what is action taken by people.
- Super Targeted Audience: You can precisely target a woman, her age is 24-25 years and she is newly engaged and interested in beauty products and fashion jewelery. You can precisely target the people that you want, this is the beauty of digital marketing.
A business customized which type of offer people exactly want and give offers in real time. It brings additional revenue of the business and also increasing the satisfaction of the customer.
For converting into lead and sales digital marketing have brought a steady flow of targeted traffic of people. But in traditional marketing you can’t target your customer.